Jetblue Swot Analysis - 2110 Words

SWOT Analysis: JetBlue Airways DeVry University Online by Keith Escher Organizational History Known as one of the very few airlines which has actually managed to make a profit since the downturn in the travel business, which was a result of the September 11th attacks, JetBlue Airways continues to pride itself by living up to its dedication of â€Å"bringing humanity back to air travel†(JetBlue Bill of Rights). JetBlue was incorporated in Delaware in August 1998 and was founded by David Neeleman, a former Southwest Airlines employee and practicing Mormon man with nine children in February of 1999(JetBlue Airways). The vision of the airline was to provide low cost air travel with certain amenities, including TV’s on†¦show more content†¦The company learned early on that it was more of a cost effective approach when employees are used in a variety of job roles, as opposed to having employees who are specialized in one area only and that are not permitted to work outside of their job expertise. In addition to their wonderful staff and customer service, JetBlue also offers their passengers â€Å"comfortable seating, with lots of leg room. They actually are able to offer their taller passengers some extra leg room with 4 more inches of space available†(JetBlue’s Bill of Rights Info). Along with the seating options, JetBlue also operates with a fleet of newer jets, as compared to some of the other budget airlines. Now, the weaknesses of JetBlue happen to be first of all, that they continue to expand, however, at a slow rate. They currently only offer flights to 61 cities in the US and to a few other countries, with their home base airport, JFK, having the highest congestion in the country. Plans for global expansion are also on the drawing board, however, this is also happening at a slow pace. In order for the airline to remain competitive, they must expand their horizons and soon. Another issue which came up recently and happened to be a weakness, is that JetBlue received some negative press. â€Å"What had happened was that in May of 2010, one of their pilots threatened to harm himself a few hours before takeoff. Also, in August of 2010, one ofShow MoreRelatedSwot Analysis : Jetblue And Westjet800 Words   |  4 PagesQuestion 4: Value of JetBlue in every steps to avoid problem WestJet have two major problems lead them crash down, which is transfer the files from old reservation system to new system without backing up the data and the second one is did not have enough staff to response customers complained. According to Laudon and Laudon (2014), both JetBlue and WestJet are using the same business strategy which is low cost and good service to achieve the goal. And also both of them are used to a small companyRead MoreJetblue Organizational Plan761 Words   |  4 PagesOrganizational Plan Introduction JetBlue is known as the airline that promises, and also delivers. JetBlue delivers Air flight of the future, with new jets and the lowest fares available. JetBlue has proved to the world that one can have it all. JetBlue’s Airways started in 2000 with the mission as stated by the founder Neeleman: â€Å"to bring humanity back to air travel by offering passengers low fares, friendly service, and high-quality product† (Ford, 2004, p.139). JetBlue has five core values that theyRead MoreJetblue: Managing Growth1239 Words   |  5 PagesJetBlue Managing Growth â€Æ' JetBlue Case JetBlue’s main strategy is to be a low cost carrier (LCC) and use differentiation as a competitive advantage. The main problem that concerns this case is that JetBlue has the need for slower capacity growth but the exact size of the cuts from each of the airlines’ two aircrafts was far from obvious. The contents of this case analysis will show how they managed to get to this point through the use of business strategy tools. Also I will give some recommendationsRead MoreSwot Analysis of Jet Blue1639 Words   |  7 PagesSWOT ANALYSIS Strengths JetBlue find its strength from the following: Strong Brand JetBlue is considered as a strong brand widely known among the people of US. JetBlue was named the  number  one U.S.  domestic  airline by Coned Nast Traveler magazine’s â€Å"Readers’ Choice Awards† for the six years in a row. This further strengthen people’s trust to JetBlue and improves the company’s brand name and credibility among its clients and competitors. Unique flying experience JetBlue offers a new flying experienceRead MoreJetblue Airlines : The Favorite Low Cost Airline Provider1791 Words   |  8 PagesJetBlue Airlines Case Analysis JetBlue airlines is known as America’s favorite low-cost airline provider. JetBlue focused on providing customers with low cost flights, great customer service, and an overall great experience. This company believed in new innovative ideas including at home reservation agents, paperless cockpits, and providing customers with complimentary snacks and drinks. These competitive advantages set JetBlue airlines apart from other major and low-cost airlines. This companyRead MoreJetblue Airways: Can It Survive in a Turbulent Industry Essay1109 Words   |  5 Pages1. JetBlue’s Mission David Neeleman found JetBlue in 1999 with the mission â€Å"to bring humanity back to air travel. This goal is achieved by creating a company that offers comfortable, friendly travel at low fares and by this to differentiate themselves from the mass. JetBlue has always identified itself as a customer service company first, focused on providing customers a unique experience on every flight and with every interaction with JetBlue. (Annual report, 2005) 2. Brief STEP (social,Read MoreEssay about Jet Blue Case Study1254 Words   |  6 PagesJet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom, in-flight entertainment, better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low costRead MoreJetblue Case Analysis1408 Words   |  6 PagesIntroduction The purpose of this paper is to evaluate the business strategy of JetBlue Airways. JetBlue was founded by David Neeleman in 2000 and quickly became one of the largest discount airlines in the United States. It was started in the east coast primarily and expanded throughout the country and entered the international market soon after that. JetBlue received the â€Å"#1 Airline Brand† rating10 even while keeping its advertising costs significantly lower than Southwest Airlines. Jet Blue’sRead MoreJetblue Airlines : The Low Cost Strategy1522 Words   |  7 Pages To begin with, jetBlue is known as the low cost airline which has low operating costs and also which makes effective use of technology and advertising. The airline tends to focus on serving those markets which have been underserved and markets which have average fares that are on the high side. Considering the fact that many of JetBlue’s top management has migrated from Southwest Airlines, they follow the low cost strategy which Southwest has established, but JetBlue tends to differentiate itself